Huggies Jeans?

I checked my mail today and found a $2 off coupon from CVS for Huggies Jeans. I never heard of these (they are coming to CVS May 16th, but have been sold overseas for a while) and I find myself a little confused. I would love to have been in that concept meeting. It's just odd. I understand patterns, characters, and even brightly colored diapers (which is one of the reasons I love cloth), but jeans are weird. I know it's not actually denim but diapers that just look like jeans. They are being advertised as Limited Edition. But they are still essentially garbage. Why don't we have Limited Edition toilet paper? What do you all think?